About Us

Gambit Strategy is a modern brand consultancy built on experience, flexibility, and a commitment to delivering exactly what brands need—no excess, no inefficiencies, just smart strategy and impactful execution.

Julia McCartney

Strategist. Planner. Copywriter.

With over 20 years of experience in marketing and brand strategy, Julia has worked across industries, leading teams and guiding businesses through growth and transformation. After a successful career in the fashion industry, she transitioned into brand marketing, serving as Client Services Director and later Managing Director of a global branding agency. There, she led major FMCG and CPG clients, helping reposition some of the world’s most recognizable brands. Now, as a consultant, Julia focuses on helping organizations refine their brand strategy, optimize team structures, and implement strategic processes for long-term success.

Previous clients include:

Coca-Cola
Heineken Brands
McDonald’s
Boardriders – Quiksilver / Roxy
Urban Decay
Brex
Melbourne Football Club
Nestlé
Kraft
Credo Beauty – Follain
BAT

Jeff Weaver

Strategist. Planner. Producer.

With over 25 years of experience, Jeff specializes in bridging strategy and creative execution to build impactful brands. He has led teams across experiential, print, social, video, and TV campaigns for major consumer brands, including Target and General Mills. As an agency leader, he has shaped brand development, go-to-market strategies, and repositioning efforts for global CPG clients like Kraft Foods and BAT. Known for his ability to turn insights into action, Jeff combines consumer research with strategic planning to create compelling brand communications that drive engagement and influence.

Previous clients include:

Target Stores
Marshall Fields
General Mills
3M
Ikea
National Bank
Hershey’s
Kraft Canada/US
Mondelez Global
Pfizer
PIF of Saudi Arabia
BAT